SMEG Ideal Home Show 2014
The iconic, modern and stylish Italian appliance maker has long enjoyed a great prescence at the Ideal Home Show. Working with oodle media we created a set of short promo films during the expo.
Working around the concepts Style, Aspiration and Technology, each video targets a different aspect of SMEGs brand and products.
From a design perspective, the challenge was to keep some of the fun and vibrancy of the products, but create something very modern, expensive and stylish whilst shooting at a busy trade show in London.